Craftable Fund and Project Timeline

Thank you for supporting Craftable.

All contributions go directly toward Stage 1–2 development: founding team funding, master planning, design architecture, approvals, and early digital platform infrastructure.

All payments are held securely in the decentralised Craftable Safe smart account, ensuring transparent, on-chain fund management. This is a long-term build, and funds are deployed transparently across phased milestones.

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Craftable is a new-generation creative ecosystem where science, art, and heart swap notes. Where creativity meets wellness. A platform that rewards creators for their craft, and for bringing beauty and innovation into the world.
Our project spans three integrated streams that form a circular, self-sustaining model:
• The Art of Wellness
• Craftable Factory Grounds
• Craftable Neighbourhood
Together, these streams create a living ecosystem where art funds wellness, wellness fuels creativity, and creativity sustains community.

Hayley Neil
Creator at Craftable
🧶 The Art of Wellness:

A digital art and sound-healing platform where every play earns $TONES, our creator economy currency.
Each artwork embeds research-backed frequencies designed to support nervous system regulation and emotional balance.
The platform collaborates with leading digital artists, motion designers, illustrators, and sound designers to create visually stunning, frequency-infused artworks that integrate neuroscience, vibrational therapy, and aesthetic beauty. These works form the foundation of the Craftable collection.
Play to earn. Create to evolve.
Hayley Neil
Creator at Craftable
🧱 Craftable Factory Grounds:

A real-world design district and maker factory where global brands and artists host hands-on workshops, creative residencies, and experimental activations.
Part design district
Part innovation lab
Part creative playground
Every zone is crafted with human-centered design, blending architecture, sensory design, technology, and experiential storytelling. Visitors move through spaces that feel alive: from kinetic craft stations and interactive maker bays to outdoor activation pads designed for large-scale brand experiences.
The Grounds host design markets for our Makers, immersive sponsor activations, and live talks shaping the future of creativity, wellness, and culture.
Revenue streams include:
Brand activations · creative workshops · visiting sponsors · Grounds ticketing · design markets
Hayley Neil
Creator at Craftable
The Design District connects Craftable's digital and physical experiences into one interconnected ecosystem.
It provides the broader framework where artists, makers, researchers, brands, creators, and communities contribute to a shared culture of creativity, craftsmanship, and participation.
The Design District is designed to grow through networks of connected people, places, and ideas.
Hayley Neil
Creator at Craftable
🏡 Craftable Neighbourhood:

A Build-to-Rent wellness neighbourhood designed for team members and visiting artists who help build Craftable.
Biophilic architecture. Longevity principles. Nourishing, restorative environments.
Artist-in-resident programs run on three-month rotations, giving world-class creators the space, beauty, and resources to produce their best work. We care for people, their environment, and their craft. By providing a living space that restores the body and supports the imagination, we empower creators and team members to operate from clarity, balance, and creative excellence.
Hayley Neil
Creator at Craftable
The iconic Busselton Jetty attraction is the longest timber-piled jetty in the Southern Hemisphere, extending 1.841 kilometres into Geographe Bay.
South West Region
Location Advantage: South West Region, Western Australia
The South West region of Western Australia is fast becoming a globally recognised creative and cultural hub, and Busselton sits at its heart.
Cruise Ship Tourism
• Busselton is a major cruise ship gateway for Western Australia. 10+ ships per season; >11,000 international passengers annually
• 5-minute walk from the proposed Craftable Grounds site
• built-in audience for design markets, activations, workshops, and cultural programming
Airport Expansion
• >180,000 passengers in 2023-24
• direct flights from Sydney and Melbourne
• $1.8B invested into regional tourism + transport infrastructure
• long-term planning underway for international routes, with Singapore identified as a strategic target
• accessibility to welcome international creators, brand partners, residency artists, tourists
A Region Known for Art, Makers, and Wellness
• 5 million total visits in 2023–24
• 10% visitor growth in a single year
• home to WA’s most visited national park (Leeuwin-Naturaliste National Park)
Creative + Wellness Region
• 5 million total visits in 2023–24
• Nationally renowned artistic, culinary, design, and wellness culture
• Host city for Ironman WA, Jetty Swim, Triathlon Festival (25,000 visitors annually for wellness + endurance tourism)
The region is internationally known for:
• art communities
• food + wine tourism
• design culture
• creative studios
• wellness experiences
• nature-based adventure tourism
These factors positions Craftable Grounds as one of the most accessible, creative districts in regional Australia.
Hayley Neil
Creator at Craftable
Project Timeline
2024
Prototype + testing
• Testing & concept development for The Art of Wellness
• Early sound healing prototypes, audience testing, and system design.
Hayley Neil
Creator at Craftable
2025
Concept planning + scoping
• Initial scope for The Art of Wellness web3 platform
• Initial scope for Craftable Factory Grounds
• Initial scope for Craftable Team & Artist-in-Residence Build-to-Rent neighbourhood
Hayley Neil
Creator at Craftable
2026
Development + Digital Launch
Jan 2026 → Dec 2026 (12 months)
• Development and launch of The Art of Wellness
• $TONES beta + Creator Economy framework
The Art of Wellness platform is the first major deliverable and the priority revenue stream for Craftable. Completing the digital ecosystem in 2026 establishes early income, creator engagement, and financial momentum needed to support our creator economy.
Stage 1: Master Vision + Creative Blueprint Craftable Grounds
Jan 2026 → Dec 2026 (12 months)
Team brought in:
• story development
• creative directors
• R&D
• experiential architects
• UX designers
• architects + landscape designers
• neuroaesthetic & sound consultants
• engineering leads
• creative technologists
• web3 developers
• blockchain/platform engineers
• brand partnership strategists
Outputs:
• full master vision
• themed creative zones
• spatial narrative + visitor flow
• design district concept
• maker factory experience design
• quarterly activation roster
• artist-in-residence model
• the art of wellness platform development
• technology + infrastructure strategy
• early brand pipeline
Hayley Neil
Creator at Craftable
Stage 2: Feasibility + Environmental + Council Approvals
Jan 2027 → Mar 2028 (15 months)
Factory Grounds + Build-to-Rent Neighbourhood:
• site surveys
• bushfire + ecological studies
• traffic + parking modelling
• coastal + civil engineering
• council submission + approvals
• community consultation
• regulatory submissions
• DA process: lodgement, assessment, determination, approval
• early tech prototyping
• early Market Days in temporary locations:
Finders Keepers collaboration
Hayley Neil
Creator at Craftable
Stage 3: Construction (Phase 1)
Apr 2028 → Sep 2029 (18 months)
Craftable Factory Grounds:
• central design district (Factory Grounds)
• modular maker bays
• outdoor activation pads
• utilities + services
• sensory infrastructure
• initial landscaping
• base immersive installations
• pop-up shells for brand activations
Build-to-Rent Team + Artist-in-Residence Neighbourhood
• wellness and longevity focused masterplan
• biophilic architecture
• initial residences
• shared amenities (wellness zones, creative studios, community events)
• neighbourhood pathways + nature integration
Hayley Neil
Creator at Craftable
Stage 4: Soft Launch
Oct 2029 → Feb 2030 (5 months)
• design market trials
• brand pilot activations
• educational talks + design workshops
• media + investor preview
• artist-in-residence program curation
• creator economy integrated IRL
Hayley Neil
Creator at Craftable
Stage 5: Expansion + Refinement (Phase 2 Build)
Mar 2030 → Dec 2031 (21 months)
• full design district completion
• extended immersive structures
• wellness precinct expansion
• innovation labs
• sponsor installations
• landscaping phase 2
• Craftable Grounds fully operational
• large-scale public artworks
Total Timeline
5-year foundation build
2026 → 2031
with continuous expansion, new districts, and global scaling beyond 2031
Hayley Neil
Creator at Craftable
Fund Allocation
Initial Fund Allocation: Stage 1-2

How early capital is deployed
Founding Design Team
• creative direction
• immersive-environment designers
• narrative spatial planners & themed-experience architects
• biophilic and longevity designers
• neuroaesthetic & sound consultants
• systems engineers & infrastructure leads
• creative technologists & experiential technologists
• brand partnership strategists
• web3 developers
Purpose: Establish the Master Vision, district blueprint, creative direction, spatial strategy, and technical design for Craftable Factory Grounds, Craftable Neighbourhood, and The Art of Wellness $TONES platform.

Land Securing & Pre-Development Costs
Craftable Factory Grounds (Busselton Foreshore site):
• site studies
• legal + zoning work
• long-term lease negotiations
• the Busselton foreshore site is the current preferred location for the Craftable Factory Grounds as of 1.12.25. Location is subject to change due to availability or a more appealing offer
Build-to-Rent Team & Artist-in-Residence Neighbourhood (Chapman Hill Rd × St Andrews Ln):
• site surveys
• environmental assessments
• early master planning
• acquisition or long-term lease negotiations
• the Chapman Hill Road site is the current preferred location for the team and artist accommodation as of 1.12.25. Location is subject to change due to availability or a more appealing offer
Purpose: Secure physical footprint for both the Factory Grounds and BTR accommodation.

Feasibility, Environmental, and Council Approval Processes
• traffic + accessibility modelling
• bushfire, ecological & coastal impact reports
• civil engineering investigations
• community consultation
• DA submission
Purpose: Unlock construction approval, satisfy regulatory conditions, and minimise development risk.

Digital Infrastructure & $TONES Architecture
• development for The Art of Wellness platform
• Creator Economy framework
• reward mechanics + wallet integration
• early UX / UI development
Purpose: Launch $TONES economy and begin onboarding creators globally.

Temporary Activation & Early Revenue Pilots
• prototype design market days
• prototype workshops
• preliminary brand activations
Purpose: Build audience, attract brand partners, and demonstrate traction before the full build.

Legal, Governance, and Structuring
• organisational setup
• master developer structure
• early partnership agreements
Purpose: Secure ownership, and create a scalable investment structure.

Team Operations + Strategic Hiring
• founding team
• creative directors
• architects
• community managers
• digital product leads
• brand partnership development
• web3 developers
Purpose: Begin building the multidisciplinary team behind Craftable.
Hayley Neil
Creator at Craftable
Risks & Challenges
• land & council approvals
• blockchain + creative IP integration
• coordinated management of brand partnerships
Our phased build and transparent governance ensures sustainability and control remain in the hands of the creative community.

Hayley Neil
Creator at Craftable
Investor Returns
Craftable is designed as a long-horizon creative–wellness ecosystem with three integrated revenue engines. Returns are diversified across digital, experiential, and build-to-rent income, offering both early liquidity pathways and long-term recurring value.
Phase 1: Digital Revenue (Years 2–3) Earliest return window.
As The Art of Wellness platform launches and scales, early returns are generated through:
• subscriptions
• premium wellness gallery
• brand partnerships
• $TONES creator economy
This phase establishes Craftable’s first revenue layer and global user base.
Phase 2: Hybrid Revenue (Years 3–5)
As the platform grows, early physical activations begin to operate in parallel, creating a hybrid revenue model through:
• creator ecosystem growth
• brand partnerships
• prototype Grounds workshops and experiences
• temporary markets and sponsor activations
This stage strengthens audience traction and builds financial momentum leading into the full Grounds launch.
Phase 3: Full Ecosystem Returns (Years 4–8+)
Craftable evolves into a multi-revenue engine. With Craftable Factory Grounds and the Build-to-Rent Residences operating, investors gain exposure to diversified income streams:
• stable BTR rental income
• brand experiential revenue (brands will increasingly seek human connection with their customers. Craftable will lead in fun, immersive, human-centered design)
• global scaling of The Art of Wellness
• compounding $TONES economy
• brand takeovers, ticketing, creative workshops, and activations
Return Summary
Craftable provides investors with a three-phase, stacked return model:
• Years 2-3: Early digital revenue
• Years 3-5: Hybrid revenue from creators + early physical activations
• Years 4-8+: Full ecosystem returns from Grounds + Residences + digital scale
Hayley Neil
Creator at Craftable
Support this project:
Join us in building the world’s first wellness-based creator economy, where art heals, design connects, and creativity builds.
Your contribution helps bring to life a global ecosystem that rewards coherence, elevates human potential, and reimagines how creativity can shape the future.
👉 Support the Craftable Fund and become an investor for the future of creative wellness.
Hayley Neil
Creator at Craftable

Craftable Fund and Project Timeline

Craftable Fund and Project Timeline

Thank you for supporting Craftable.

All contributions go directly toward Stage 1–2 development: founding team funding, master planning, design architecture, approvals, and early digital platform infrastructure.

All payments are held securely in the decentralised Craftable Safe smart account, ensuring transparent, on-chain fund management. This is a long-term build, and funds are deployed transparently across phased milestones.

The iconic Busselton Jetty attraction is the longest timber-piled jetty in the Southern Hemisphere, extending 1.841 kilometres into Geographe Bay.

Built on imagination

Inspired by many disciplines.
Crafted into one creative ecosystem.

The iconic Busselton Jetty attraction is the longest timber-piled jetty in the Southern Hemisphere, extending 1.841 kilometres into Geographe Bay.

Built on imagination

Inspired by many disciplines. Crafted into one creative ecosystem.

Inspired by many disciplines.
Crafted into one creative ecosystem.