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Craftable Fund and Project Timeline
Thank you for supporting Craftable.
All contributions go directly toward Stage 1–2 development: founding team funding, master planning, design architecture, approvals, and early digital platform infrastructure.
All payments are held securely in the decentralised Craftable Safe smart account, ensuring transparent, on-chain fund management. This is a long-term build, and funds are deployed transparently across phased milestones.
Craftable is a new-generation creative ecosystem where science, art, and heart swap notes. Where creativity meets wellness. A platform that rewards creators for their craft, and for bringing beauty and innovation into the world. Our project spans three integrated streams that form a circular, self-sustaining model: • The Art of Wellness • Craftable Factory Grounds • Craftable Residences Together, these streams create a living ecosystem where art funds wellness, wellness fuels creativity, and creativity sustains community.
Craftable
🧶 The Art of Wellness: A digital art and sound-healing platform where every play earns $TONES, our creator economy currency. Each artwork embeds research-backed frequencies designed to support nervous system regulation and emotional balance. The platform collaborates with leading digital artists, motion designers, illustrators, and sound designers to create visually stunning, frequency-infused artworks that integrate neuroscience, vibrational therapy, and aesthetic beauty. These works form the foundation of the Craftable collection. Play to earn. Create to evolve.
Hayley Neil
🧱 Craftable Factory Grounds: A real-world design district and maker factory where global brands and artists host hands-on workshops, creative residencies, and experimental activations. Part design district Part innovation lab Part creative playground Every zone is crafted with human-centered design, blending architecture, sensory design, technology, and experiential storytelling. Visitors move through spaces that feel alive: from kinetic craft stations and interactive maker bays to outdoor activation pads designed for large-scale brand experiences. The Grounds host design markets for our Makers, immersive sponsor activations, and live talks shaping the future of creativity, wellness, and culture. Revenue streams include: Brand activations · creative workshops · visiting sponsors · Grounds ticketing · design markets
Hayley Neil
🏡 Craftable Neighbourhood: A Build-to-Rent wellness neighbourhood designed for team members and visiting artists who help build Craftable. Biophilic architecture. Longevity principles. Nourishing, restorative environments. Artist-in-resident programs run on three-month rotations, giving world-class creators the space, beauty, and resources to produce their best work. We care for people, their environment, and their craft. By providing a living space that restores the body and supports the imagination, we empower creators and team members to operate from clarity, balance, and creative excellence.
Hayley Neil
The iconic Busselton Jetty attraction is the longest timber-piled jetty in the Southern Hemisphere, extending 1.841 kilometres into Geographe Bay.
South West Region
Location Advantage: South West Region, Western Australia The South West region of Western Australia is fast becoming a globally recognised creative and cultural hub, and Busselton sits at its heart. Cruise Ship Tourism • Busselton is a major cruise ship gateway for Western Australia. 10+ ships per season; >11,000 international passengers annually • 5-minute walk from the proposed Craftable Grounds site • built-in audience for design markets, activations, workshops, and cultural programming Airport Expansion • >180,000 passengers in 2023-24 • direct flights from Sydney and Melbourne • $1.8B invested into regional tourism + transport infrastructure • long-term planning underway for international routes, with Singapore identified as a strategic target • accessibility to welcome international creators, brand partners, residency artists, tourists A Region Known for Art, Makers, and Wellness • 5 million total visits in 2023–24 • 10% visitor growth in a single year • home to WA’s most visited national park (Leeuwin-Naturaliste National Park) Creative + Wellness Region • 5 million total visits in 2023–24 • Nationally renowned artistic, culinary, design, and wellness culture • Host city for Ironman WA, Jetty Swim, Triathlon Festival (25,000 visitors annually for wellness + endurance tourism) The region is internationally known for: • art communities • food + wine tourism • design culture • creative studios • wellness experiences • nature-based adventure tourism These factors positions Craftable Grounds as one of the most accessible, creative districts in regional Australia.
Hayley Neil
Project Timeline
2024 Prototype + testing • Testing & concept development for The Art of Wellness • Early sound healing prototypes, audience testing, and system design.
Hayley Neil
2025 Concept planning + scoping • Initial scope for The Art of Wellness web3 platform • Initial scope for Craftable Factory Grounds • Initial scope for Craftable Team & Artist-in-Residence Build-to-Rent accommodation
Hayley Neil
2026 Development + Digital Launch Jan 2026 → Dec 2026 (12 months) • Development and launch of The Art of Wellness • $TONES beta + Creator Economy framework The Art of Wellness platform is the first major deliverable and the priority revenue stream for Craftable. Completing the digital ecosystem in 2026 establishes early income, creator engagement, and financial momentum needed to support our creator economy. Stage 1: Master Vision + Creative Blueprint Craftable Grounds Jan 2026 → Dec 2026 (12 months) Team brought in: • story development • creative directors • R&D • experiential architects • UX designers • architects + landscape designers • neuroaesthetic & sound consultants • engineering leads • creative technologists • web3 developers • blockchain/platform engineers • brand partnership strategists Outputs: • full master vision • themed creative zones • spatial narrative + visitor flow • design district concept • maker factory experience design • quarterly activation roster • artist-in-residence model • the art of wellness platform development • technology + infrastructure strategy • early brand pipeline
Hayley Neil
Stage 2: Feasibility + Environmental + Council Approvals Jan 2027 → Mar 2028 (15 months) Factory Grounds + Build-to-Rent Accommodation: • site surveys • bushfire + ecological studies • traffic + parking modelling • coastal + civil engineering • council submission + approvals • community consultation • regulatory submissions • DA process: lodgement, assessment, determination, approval • early tech prototyping • early Market Days in temporary locations: Finders Keepers collaboration
Hayley Neil
Stage 3: Construction (Phase 1) Apr 2028 → Sep 2029 (18 months) Craftable Factory Grounds: • central design district (Factory Grounds) • modular maker bays • outdoor activation pads • utilities + services • sensory infrastructure • initial landscaping • base immersive installations • pop-up shells for brand activations Build-to-Rent Team + Artist-in-Residence Accommodation • wellness and longevity focused masterplan • biophilic architecture • initial residences • shared amenities (wellness zones, creative studios, community events) • neighbourhood pathways + nature integration
Hayley Neil
Stage 4: Soft Launch Oct 2029 → Feb 2030 (5 months) • design market trials • brand pilot activations • educational talks + design workshops • media + investor preview • artist-in-residence program curation • creator economy integrated IRL
Hayley Neil
Stage 5: Expansion + Refinement (Phase 2 Build) Mar 2030 → Dec 2031 (21 months) • full design district completion • extended immersive structures • wellness precinct expansion • innovation labs • sponsor installations • landscaping phase 2 • Craftable Grounds fully operational • large-scale public artworks Total Timeline 5-year foundation build 2026 → 2031 with continuous expansion, new districts, and global scaling beyond 2031
Hayley Neil
Fund Allocation
Initial Fund Allocation: Stage 1-2 How early capital is deployed 1. Founding Design Team • creative direction • immersive-environment designers • narrative spatial planners & themed-experience architects • biophilic and longevity designers • neuroaesthetic & sound consultants • systems engineers & infrastructure leads • creative technologists & experiential technologists • brand partnership strategists • web3 developers Purpose: Establish the Master Vision, district blueprint, creative direction, spatial strategy, and technical design for Craftable Factory Grounds, Craftable Residences, and The Art of Wellness $TONES platform. 2. Land Securing & Pre-Development Costs Craftable Factory Grounds (Busselton Foreshore site): • site studies • legal + zoning work • long-term lease negotiations • the Busselton foreshore site is the current preferred location for the Craftable Factory Grounds as of 1.12.25. Location is subject to change due to availability or a more appealing offer Build-to-Rent Team & Artist-in-Residence Accommodation (Chapman Hill Rd × St Andrews Ln): • site surveys • environmental assessments • early master planning • acquisition or long-term lease negotiations • the Chapman Hill Road site is the current preferred location for the team and artist accommodation as of 1.12.25. Location is subject to change due to availability or a more appealing offer Purpose: Secure physical footprint for both the Factory Grounds and BTR accommodation. 3. Feasibility, Environmental, and Council Approval Processes • traffic + accessibility modelling • bushfire, ecological & coastal impact reports • civil engineering investigations • community consultation • DA submission Purpose: Unlock construction approval, satisfy regulatory conditions, and minimise development risk. 4. Digital Infrastructure & $TONES Architecture • development for The Art of Wellness platform • Creator Economy framework • reward mechanics + wallet integration • early UX / UI development Purpose: Launch $TONES economy and begin onboarding creators globally. 5. Temporary Activation & Early Revenue Pilots • prototype design market days • prototype workshops • preliminary brand activations Purpose: Build audience, attract brand partners, and demonstrate traction before the full build. 6. Legal, Governance, and Structuring • organisational setup • master developer structure • early partnership agreements Purpose: Secure ownership, and create a scalable investment structure. 7. Team Operations + Strategic Hiring • founding team • creative directors • architects • community managers • digital product leads • brand partnership development • web3 developers Purpose: Begin building the multidisciplinary team behind Craftable.
Hayley Neil
Risks & Challenges • land & council approvals • blockchain + creative IP integration • coordinated management of brand partnerships Our phased build and transparent governance ensures sustainability and control remain in the hands of the creative community.
Hayley Neil
Investor Returns
Craftable is designed as a long-horizon creative–wellness ecosystem with three integrated revenue engines. Returns are diversified across digital, experiential, and build-to-rent income, offering both early liquidity pathways and long-term recurring value. Phase 1: Digital Revenue (Years 2–3) Earliest return window. As The Art of Wellness platform launches and scales, early returns are generated through: • subscriptions • premium wellness gallery • brand partnerships • $TONES creator economy This phase establishes Craftable’s first revenue layer and global user base. Phase 2: Hybrid Revenue (Years 3–5) As the platform grows, early physical activations begin to operate in parallel, creating a hybrid revenue model through: • creator ecosystem growth • brand partnerships • prototype Grounds workshops and experiences • temporary markets and sponsor activations This stage strengthens audience traction and builds financial momentum leading into the full Grounds launch. Phase 3: Full Ecosystem Returns (Years 4–8+) Craftable evolves into a multi-revenue engine. With Craftable Factory Grounds and the Build-to-Rent Residences operating, investors gain exposure to diversified income streams: • stable BTR rental income • brand experiential revenue (brands will increasingly seek human connection with their customers. Craftable will lead in fun, immersive, human-centered design) • global scaling of The Art of Wellness • compounding $TONES economy • brand takeovers, ticketing, creative workshops, and activations Return Summary Craftable provides investors with a three-phase, stacked return model: • Years 2-3: Early digital revenue • Years 3-5: Hybrid revenue from creators + early physical activations • Years 4-8+: Full ecosystem returns from Grounds + Residences + digital scale
Hayley Neil
Support this project: Join us in building the world’s first wellness-based creator economy, where art heals, design connects, and creativity builds. Your contribution helps bring to life a global ecosystem that rewards coherence, elevates human potential, and reimagines how creativity can shape the future. 👉 Support the Craftable Fund and become an investor for the future of creative wellness.
Hayley Neil
Craftable is a new-generation creative ecosystem where science, art, and heart swap notes. Where creativity meets wellness. A platform that rewards creators for their craft, and for bringing beauty and innovation into the world. Our project spans three integrated streams that form a circular, self-sustaining model: • The Art of Wellness • Craftable Factory Grounds • Craftable Residences Together, these streams create a living ecosystem where art funds wellness, wellness fuels creativity, and creativity sustains community.
Craftable
🧶 The Art of Wellness: A digital art and sound-healing platform where every play earns $TONES, our creator economy currency. Each artwork embeds research-backed frequencies designed to support nervous system regulation and emotional balance. The platform collaborates with leading digital artists, motion designers, illustrators, and sound designers to create visually stunning, frequency-infused artworks that integrate neuroscience, vibrational therapy, and aesthetic beauty. These works form the foundation of the Craftable collection. Play to earn. Create to evolve.
Hayley Neil
🧱 Craftable Factory Grounds: A real-world design district and maker factory where global brands and artists host hands-on workshops, creative residencies, and experimental activations. Part design district Part innovation lab Part creative playground Every zone is crafted with human-centered design, blending architecture, sensory design, technology, and experiential storytelling. Visitors move through spaces that feel alive: from kinetic craft stations and interactive maker bays to outdoor activation pads designed for large-scale brand experiences. The Grounds host design markets for our Makers, immersive sponsor activations, and live talks shaping the future of creativity, wellness, and culture. Revenue streams include: Brand activations · creative workshops · visiting sponsors · Grounds ticketing · design markets
Hayley Neil
🏡 Craftable Neighbourhood: A Build-to-Rent wellness neighbourhood designed for team members and visiting artists who help build Craftable. Biophilic architecture. Longevity principles. Nourishing, restorative environments. Artist-in-resident programs run on three-month rotations, giving world-class creators the space, beauty, and resources to produce their best work. We care for people, their environment, and their craft. By providing a living space that restores the body and supports the imagination, we empower creators and team members to operate from clarity, balance, and creative excellence.
Hayley Neil
The iconic Busselton Jetty attraction is the longest timber-piled jetty in the Southern Hemisphere, extending 1.841 kilometres into Geographe Bay.
South West Region
Location Advantage: South West Region, Western Australia The South West region of Western Australia is fast becoming a globally recognised creative and cultural hub, and Busselton sits at its heart. Cruise Ship Tourism • Busselton is a major cruise ship gateway for Western Australia. 10+ ships per season; >11,000 international passengers annually • 5-minute walk from the proposed Craftable Grounds site • built-in audience for design markets, activations, workshops, and cultural programming Airport Expansion • >180,000 passengers in 2023-24 • direct flights from Sydney and Melbourne • $1.8B invested into regional tourism + transport infrastructure • long-term planning underway for international routes, with Singapore identified as a strategic target • accessibility to welcome international creators, brand partners, residency artists, tourists A Region Known for Art, Makers, and Wellness • 5 million total visits in 2023–24 • 10% visitor growth in a single year • home to WA’s most visited national park (Leeuwin-Naturaliste National Park) Creative + Wellness Region • 5 million total visits in 2023–24 • Nationally renowned artistic, culinary, design, and wellness culture • Host city for Ironman WA, Jetty Swim, Triathlon Festival (25,000 visitors annually for wellness + endurance tourism) The region is internationally known for: • art communities • food + wine tourism • design culture • creative studios • wellness experiences • nature-based adventure tourism These factors positions Craftable Grounds as one of the most accessible, creative districts in regional Australia.
Hayley Neil
Project Timeline
2024 Prototype + testing • Testing & concept development for The Art of Wellness • Early sound healing prototypes, audience testing, and system design.
Hayley Neil
2025 Concept planning + scoping • Initial scope for The Art of Wellness web3 platform • Initial scope for Craftable Factory Grounds • Initial scope for Craftable Team & Artist-in-Residence Build-to-Rent accommodation
Hayley Neil
2026 Development + Digital Launch Jan 2026 → Dec 2026 (12 months) • Development and launch of The Art of Wellness • $TONES beta + Creator Economy framework The Art of Wellness platform is the first major deliverable and the priority revenue stream for Craftable. Completing the digital ecosystem in 2026 establishes early income, creator engagement, and financial momentum needed to support our creator economy. Stage 1: Master Vision + Creative Blueprint Craftable Grounds Jan 2026 → Dec 2026 (12 months) Team brought in: • story development • creative directors • R&D • experiential architects • UX designers • architects + landscape designers • neuroaesthetic & sound consultants • engineering leads • creative technologists • web3 developers • blockchain/platform engineers • brand partnership strategists Outputs: • full master vision • themed creative zones • spatial narrative + visitor flow • design district concept • maker factory experience design • quarterly activation roster • artist-in-residence model • the art of wellness platform development • technology + infrastructure strategy • early brand pipeline
Hayley Neil
Stage 2: Feasibility + Environmental + Council Approvals Jan 2027 → Mar 2028 (15 months) Factory Grounds + Build-to-Rent Accommodation: • site surveys • bushfire + ecological studies • traffic + parking modelling • coastal + civil engineering • council submission + approvals • community consultation • regulatory submissions • DA process: lodgement, assessment, determination, approval • early tech prototyping • early Market Days in temporary locations: Finders Keepers collaboration
Hayley Neil
Stage 3: Construction (Phase 1) Apr 2028 → Sep 2029 (18 months) Craftable Factory Grounds: • central design district (Factory Grounds) • modular maker bays • outdoor activation pads • utilities + services • sensory infrastructure • initial landscaping • base immersive installations • pop-up shells for brand activations Build-to-Rent Team + Artist-in-Residence Accommodation • wellness and longevity focused masterplan • biophilic architecture • initial residences • shared amenities (wellness zones, creative studios, community events) • neighbourhood pathways + nature integration
Hayley Neil
Stage 4: Soft Launch Oct 2029 → Feb 2030 (5 months) • design market trials • brand pilot activations • educational talks + design workshops • media + investor preview • artist-in-residence program curation • creator economy integrated IRL
Hayley Neil
Stage 5: Expansion + Refinement (Phase 2 Build) Mar 2030 → Dec 2031 (21 months) • full design district completion • extended immersive structures • wellness precinct expansion • innovation labs • sponsor installations • landscaping phase 2 • Craftable Grounds fully operational • large-scale public artworks Total Timeline 5-year foundation build 2026 → 2031 with continuous expansion, new districts, and global scaling beyond 2031
Hayley Neil
Fund Allocation
Initial Fund Allocation: Stage 1-2 How early capital is deployed 1. Founding Design Team • creative direction • immersive-environment designers • narrative spatial planners & themed-experience architects • biophilic and longevity designers • neuroaesthetic & sound consultants • systems engineers & infrastructure leads • creative technologists & experiential technologists • brand partnership strategists • web3 developers Purpose: Establish the Master Vision, district blueprint, creative direction, spatial strategy, and technical design for Craftable Factory Grounds, Craftable Residences, and The Art of Wellness $TONES platform. 2. Land Securing & Pre-Development Costs Craftable Factory Grounds (Busselton Foreshore site): • site studies • legal + zoning work • long-term lease negotiations • the Busselton foreshore site is the current preferred location for the Craftable Factory Grounds as of 1.12.25. Location is subject to change due to availability or a more appealing offer Build-to-Rent Team & Artist-in-Residence Accommodation (Chapman Hill Rd × St Andrews Ln): • site surveys • environmental assessments • early master planning • acquisition or long-term lease negotiations • the Chapman Hill Road site is the current preferred location for the team and artist accommodation as of 1.12.25. Location is subject to change due to availability or a more appealing offer Purpose: Secure physical footprint for both the Factory Grounds and BTR accommodation. 3. Feasibility, Environmental, and Council Approval Processes • traffic + accessibility modelling • bushfire, ecological & coastal impact reports • civil engineering investigations • community consultation • DA submission Purpose: Unlock construction approval, satisfy regulatory conditions, and minimise development risk. 4. Digital Infrastructure & $TONES Architecture • development for The Art of Wellness platform • Creator Economy framework • reward mechanics + wallet integration • early UX / UI development Purpose: Launch $TONES economy and begin onboarding creators globally. 5. Temporary Activation & Early Revenue Pilots • prototype design market days • prototype workshops • preliminary brand activations Purpose: Build audience, attract brand partners, and demonstrate traction before the full build. 6. Legal, Governance, and Structuring • organisational setup • master developer structure • early partnership agreements Purpose: Secure ownership, and create a scalable investment structure. 7. Team Operations + Strategic Hiring • founding team • creative directors • architects • community managers • digital product leads • brand partnership development • web3 developers Purpose: Begin building the multidisciplinary team behind Craftable.
Hayley Neil
Risks & Challenges • land & council approvals • blockchain + creative IP integration • coordinated management of brand partnerships Our phased build and transparent governance ensures sustainability and control remain in the hands of the creative community.
Hayley Neil
Investor Returns
Craftable is designed as a long-horizon creative–wellness ecosystem with three integrated revenue engines. Returns are diversified across digital, experiential, and build-to-rent income, offering both early liquidity pathways and long-term recurring value. Phase 1: Digital Revenue (Years 2–3) Earliest return window. As The Art of Wellness platform launches and scales, early returns are generated through: • subscriptions • premium wellness gallery • brand partnerships • $TONES creator economy This phase establishes Craftable’s first revenue layer and global user base. Phase 2: Hybrid Revenue (Years 3–5) As the platform grows, early physical activations begin to operate in parallel, creating a hybrid revenue model through: • creator ecosystem growth • brand partnerships • prototype Grounds workshops and experiences • temporary markets and sponsor activations This stage strengthens audience traction and builds financial momentum leading into the full Grounds launch. Phase 3: Full Ecosystem Returns (Years 4–8+) Craftable evolves into a multi-revenue engine. With Craftable Factory Grounds and the Build-to-Rent Residences operating, investors gain exposure to diversified income streams: • stable BTR rental income • brand experiential revenue (brands will increasingly seek human connection with their customers. Craftable will lead in fun, immersive, human-centered design) • global scaling of The Art of Wellness • compounding $TONES economy • brand takeovers, ticketing, creative workshops, and activations Return Summary Craftable provides investors with a three-phase, stacked return model: • Years 2-3: Early digital revenue • Years 3-5: Hybrid revenue from creators + early physical activations • Years 4-8+: Full ecosystem returns from Grounds + Residences + digital scale
Hayley Neil
Support this project: Join us in building the world’s first wellness-based creator economy, where art heals, design connects, and creativity builds. Your contribution helps bring to life a global ecosystem that rewards coherence, elevates human potential, and reimagines how creativity can shape the future. 👉 Support the Craftable Fund and become an investor for the future of creative wellness.
Hayley Neil
Craftable is a new-generation creative ecosystem where science, art, and heart swap notes. Where creativity meets wellness. A platform that rewards creators for their craft, and for bringing beauty and innovation into the world. Our project spans three integrated streams that form a circular, self-sustaining model: • The Art of Wellness • Craftable Factory Grounds • Craftable Residences Together, these streams create a living ecosystem where art funds wellness, wellness fuels creativity, and creativity sustains community.
Craftable
🧶 The Art of Wellness: A digital art and sound-healing platform where every play earns $TONES, our creator economy currency. Each artwork embeds research-backed frequencies designed to support nervous system regulation and emotional balance. The platform collaborates with leading digital artists, motion designers, illustrators, and sound designers to create visually stunning, frequency-infused artworks that integrate neuroscience, vibrational therapy, and aesthetic beauty. These works form the foundation of the Craftable collection. Play to earn. Create to evolve.
Hayley Neil
🧱 Craftable Factory Grounds: A real-world design district and maker factory where global brands and artists host hands-on workshops, creative residencies, and experimental activations. Part design district Part innovation lab Part creative playground Every zone is crafted with human-centered design, blending architecture, sensory design, technology, and experiential storytelling. Visitors move through spaces that feel alive: from kinetic craft stations and interactive maker bays to outdoor activation pads designed for large-scale brand experiences. The Grounds host design markets for our Makers, immersive sponsor activations, and live talks shaping the future of creativity, wellness, and culture. Revenue streams include: Brand activations · creative workshops · visiting sponsors · Grounds ticketing · design markets
Hayley Neil
🏡 Craftable Neighbourhood: A Build-to-Rent wellness neighbourhood designed for team members and visiting artists who help build Craftable. Biophilic architecture. Longevity principles. Nourishing, restorative environments. Artist-in-resident programs run on three-month rotations, giving world-class creators the space, beauty, and resources to produce their best work. We care for people, their environment, and their craft. By providing a living space that restores the body and supports the imagination, we empower creators and team members to operate from clarity, balance, and creative excellence.
Hayley Neil
The iconic Busselton Jetty attraction is the longest timber-piled jetty in the Southern Hemisphere, extending 1.841 kilometres into Geographe Bay.
South West Region
Location Advantage: South West Region, Western Australia The South West region of Western Australia is fast becoming a globally recognised creative and cultural hub, and Busselton sits at its heart. Cruise Ship Tourism • Busselton is a major cruise ship gateway for Western Australia. 10+ ships per season; >11,000 international passengers annually • 5-minute walk from the proposed Craftable Grounds site • built-in audience for design markets, activations, workshops, and cultural programming Airport Expansion • >180,000 passengers in 2023-24 • direct flights from Sydney and Melbourne • $1.8B invested into regional tourism + transport infrastructure • long-term planning underway for international routes, with Singapore identified as a strategic target • accessibility to welcome international creators, brand partners, residency artists, tourists A Region Known for Art, Makers, and Wellness • 5 million total visits in 2023–24 • 10% visitor growth in a single year • home to WA’s most visited national park (Leeuwin-Naturaliste National Park) Creative + Wellness Region • 5 million total visits in 2023–24 • Nationally renowned artistic, culinary, design, and wellness culture • Host city for Ironman WA, Jetty Swim, Triathlon Festival (25,000 visitors annually for wellness + endurance tourism) The region is internationally known for: • art communities • food + wine tourism • design culture • creative studios • wellness experiences • nature-based adventure tourism These factors positions Craftable Grounds as one of the most accessible, creative districts in regional Australia.
Hayley Neil
Project Timeline
2024 Prototype + testing • Testing & concept development for The Art of Wellness • Early sound healing prototypes, audience testing, and system design.
Hayley Neil
2025 Concept planning + scoping • Initial scope for The Art of Wellness web3 platform • Initial scope for Craftable Factory Grounds • Initial scope for Craftable Team & Artist-in-Residence Build-to-Rent accommodation
Hayley Neil
2026 Development + Digital Launch Jan 2026 → Dec 2026 (12 months) • Development and launch of The Art of Wellness • $TONES beta + Creator Economy framework The Art of Wellness platform is the first major deliverable and the priority revenue stream for Craftable. Completing the digital ecosystem in 2026 establishes early income, creator engagement, and financial momentum needed to support our creator economy. Stage 1: Master Vision + Creative Blueprint Craftable Grounds Jan 2026 → Dec 2026 (12 months) Team brought in: • story development • creative directors • R&D • experiential architects • UX designers • architects + landscape designers • neuroaesthetic & sound consultants • engineering leads • creative technologists • web3 developers • blockchain/platform engineers • brand partnership strategists Outputs: • full master vision • themed creative zones • spatial narrative + visitor flow • design district concept • maker factory experience design • quarterly activation roster • artist-in-residence model • the art of wellness platform development • technology + infrastructure strategy • early brand pipeline
Hayley Neil
Stage 2: Feasibility + Environmental + Council Approvals Jan 2027 → Mar 2028 (15 months) Factory Grounds + Build-to-Rent Accommodation: • site surveys • bushfire + ecological studies • traffic + parking modelling • coastal + civil engineering • council submission + approvals • community consultation • regulatory submissions • DA process: lodgement, assessment, determination, approval • early tech prototyping • early Market Days in temporary locations: Finders Keepers collaboration
Hayley Neil
Stage 3: Construction (Phase 1) Apr 2028 → Sep 2029 (18 months) Craftable Factory Grounds: • central design district (Factory Grounds) • modular maker bays • outdoor activation pads • utilities + services • sensory infrastructure • initial landscaping • base immersive installations • pop-up shells for brand activations Build-to-Rent Team + Artist-in-Residence Accommodation • wellness and longevity focused masterplan • biophilic architecture • initial residences • shared amenities (wellness zones, creative studios, community events) • neighbourhood pathways + nature integration
Hayley Neil
Stage 4: Soft Launch Oct 2029 → Feb 2030 (5 months) • design market trials • brand pilot activations • educational talks + design workshops • media + investor preview • artist-in-residence program curation • creator economy integrated IRL
Hayley Neil
Stage 5: Expansion + Refinement (Phase 2 Build) Mar 2030 → Dec 2031 (21 months) • full design district completion • extended immersive structures • wellness precinct expansion • innovation labs • sponsor installations • landscaping phase 2 • Craftable Grounds fully operational • large-scale public artworks Total Timeline 5-year foundation build 2026 → 2031 with continuous expansion, new districts, and global scaling beyond 2031
Hayley Neil
Fund Allocation
Initial Fund Allocation: Stage 1-2 How early capital is deployed 1. Founding Design Team • creative direction • immersive-environment designers • narrative spatial planners & themed-experience architects • biophilic and longevity designers • neuroaesthetic & sound consultants • systems engineers & infrastructure leads • creative technologists & experiential technologists • brand partnership strategists • web3 developers Purpose: Establish the Master Vision, district blueprint, creative direction, spatial strategy, and technical design for Craftable Factory Grounds, Craftable Residences, and The Art of Wellness $TONES platform. 2. Land Securing & Pre-Development Costs Craftable Factory Grounds (Busselton Foreshore site): • site studies • legal + zoning work • long-term lease negotiations • the Busselton foreshore site is the current preferred location for the Craftable Factory Grounds as of 1.12.25. Location is subject to change due to availability or a more appealing offer Build-to-Rent Team & Artist-in-Residence Accommodation (Chapman Hill Rd × St Andrews Ln): • site surveys • environmental assessments • early master planning • acquisition or long-term lease negotiations • the Chapman Hill Road site is the current preferred location for the team and artist accommodation as of 1.12.25. Location is subject to change due to availability or a more appealing offer Purpose: Secure physical footprint for both the Factory Grounds and BTR accommodation. 3. Feasibility, Environmental, and Council Approval Processes • traffic + accessibility modelling • bushfire, ecological & coastal impact reports • civil engineering investigations • community consultation • DA submission Purpose: Unlock construction approval, satisfy regulatory conditions, and minimise development risk. 4. Digital Infrastructure & $TONES Architecture • development for The Art of Wellness platform • Creator Economy framework • reward mechanics + wallet integration • early UX / UI development Purpose: Launch $TONES economy and begin onboarding creators globally. 5. Temporary Activation & Early Revenue Pilots • prototype design market days • prototype workshops • preliminary brand activations Purpose: Build audience, attract brand partners, and demonstrate traction before the full build. 6. Legal, Governance, and Structuring • organisational setup • master developer structure • early partnership agreements Purpose: Secure ownership, and create a scalable investment structure. 7. Team Operations + Strategic Hiring • founding team • creative directors • architects • community managers • digital product leads • brand partnership development • web3 developers Purpose: Begin building the multidisciplinary team behind Craftable.
Hayley Neil
Risks & Challenges • land & council approvals • blockchain + creative IP integration • coordinated management of brand partnerships Our phased build and transparent governance ensures sustainability and control remain in the hands of the creative community.
Hayley Neil
Investor Returns
Craftable is designed as a long-horizon creative–wellness ecosystem with three integrated revenue engines. Returns are diversified across digital, experiential, and build-to-rent income, offering both early liquidity pathways and long-term recurring value. Phase 1: Digital Revenue (Years 2–3) Earliest return window. As The Art of Wellness platform launches and scales, early returns are generated through: • subscriptions • premium wellness gallery • brand partnerships • $TONES creator economy This phase establishes Craftable’s first revenue layer and global user base. Phase 2: Hybrid Revenue (Years 3–5) As the platform grows, early physical activations begin to operate in parallel, creating a hybrid revenue model through: • creator ecosystem growth • brand partnerships • prototype Grounds workshops and experiences • temporary markets and sponsor activations This stage strengthens audience traction and builds financial momentum leading into the full Grounds launch. Phase 3: Full Ecosystem Returns (Years 4–8+) Craftable evolves into a multi-revenue engine. With Craftable Factory Grounds and the Build-to-Rent Residences operating, investors gain exposure to diversified income streams: • stable BTR rental income • brand experiential revenue (brands will increasingly seek human connection with their customers. Craftable will lead in fun, immersive, human-centered design) • global scaling of The Art of Wellness • compounding $TONES economy • brand takeovers, ticketing, creative workshops, and activations Return Summary Craftable provides investors with a three-phase, stacked return model: • Years 2-3: Early digital revenue • Years 3-5: Hybrid revenue from creators + early physical activations • Years 4-8+: Full ecosystem returns from Grounds + Residences + digital scale
Hayley Neil
Support this project: Join us in building the world’s first wellness-based creator economy, where art heals, design connects, and creativity builds. Your contribution helps bring to life a global ecosystem that rewards coherence, elevates human potential, and reimagines how creativity can shape the future. 👉 Support the Craftable Fund and become an investor for the future of creative wellness.
Hayley Neil
Craftable is a new-generation creative ecosystem where science, art, and heart swap notes. Where creativity meets wellness. A platform that rewards creators for their craft, and for bringing beauty and innovation into the world. Our project spans three integrated streams that form a circular, self-sustaining model: • The Art of Wellness • Craftable Factory Grounds • Craftable Residences Together, these streams create a living ecosystem where art funds wellness, wellness fuels creativity, and creativity sustains community.
Craftable
🧶 The Art of Wellness: A digital art and sound-healing platform where every play earns $TONES, our creator economy currency. Each artwork embeds research-backed frequencies designed to support nervous system regulation and emotional balance. The platform collaborates with leading digital artists, motion designers, illustrators, and sound designers to create visually stunning, frequency-infused artworks that integrate neuroscience, vibrational therapy, and aesthetic beauty. These works form the foundation of the Craftable collection. Play to earn. Create to evolve.
Hayley Neil
🧱 Craftable Factory Grounds: A real-world design district and maker factory where global brands and artists host hands-on workshops, creative residencies, and experimental activations. Part design district Part innovation lab Part creative playground Every zone is crafted with human-centered design, blending architecture, sensory design, technology, and experiential storytelling. Visitors move through spaces that feel alive: from kinetic craft stations and interactive maker bays to outdoor activation pads designed for large-scale brand experiences. The Grounds host design markets for our Makers, immersive sponsor activations, and live talks shaping the future of creativity, wellness, and culture. Revenue streams include: Brand activations · creative workshops · visiting sponsors · Grounds ticketing · design markets
Hayley Neil
🏡 Craftable Neighbourhood: A Build-to-Rent wellness neighbourhood designed for team members and visiting artists who help build Craftable. Biophilic architecture. Longevity principles. Nourishing, restorative environments. Artist-in-resident programs run on three-month rotations, giving world-class creators the space, beauty, and resources to produce their best work. We care for people, their environment, and their craft. By providing a living space that restores the body and supports the imagination, we empower creators and team members to operate from clarity, balance, and creative excellence.
Hayley Neil
The iconic Busselton Jetty attraction is the longest timber-piled jetty in the Southern Hemisphere, extending 1.841 kilometres into Geographe Bay.
South West Region
Location Advantage: South West Region, Western Australia The South West region of Western Australia is fast becoming a globally recognised creative and cultural hub, and Busselton sits at its heart. Cruise Ship Tourism • Busselton is a major cruise ship gateway for Western Australia. 10+ ships per season; >11,000 international passengers annually • 5-minute walk from the proposed Craftable Grounds site • built-in audience for design markets, activations, workshops, and cultural programming Airport Expansion • >180,000 passengers in 2023-24 • direct flights from Sydney and Melbourne • $1.8B invested into regional tourism + transport infrastructure • long-term planning underway for international routes, with Singapore identified as a strategic target • accessibility to welcome international creators, brand partners, residency artists, tourists A Region Known for Art, Makers, and Wellness • 5 million total visits in 2023–24 • 10% visitor growth in a single year • home to WA’s most visited national park (Leeuwin-Naturaliste National Park) Creative + Wellness Region • 5 million total visits in 2023–24 • Nationally renowned artistic, culinary, design, and wellness culture • Host city for Ironman WA, Jetty Swim, Triathlon Festival (25,000 visitors annually for wellness + endurance tourism) The region is internationally known for: • art communities • food + wine tourism • design culture • creative studios • wellness experiences • nature-based adventure tourism These factors positions Craftable Grounds as one of the most accessible, creative districts in regional Australia.
Hayley Neil
Project Timeline
2024 Prototype + testing • Testing & concept development for The Art of Wellness • Early sound healing prototypes, audience testing, and system design.
Hayley Neil
2025 Concept planning + scoping • Initial scope for The Art of Wellness web3 platform • Initial scope for Craftable Factory Grounds • Initial scope for Craftable Team & Artist-in-Residence Build-to-Rent accommodation
Hayley Neil
2026 Development + Digital Launch Jan 2026 → Dec 2026 (12 months) • Development and launch of The Art of Wellness • $TONES beta + Creator Economy framework The Art of Wellness platform is the first major deliverable and the priority revenue stream for Craftable. Completing the digital ecosystem in 2026 establishes early income, creator engagement, and financial momentum needed to support our creator economy. Stage 1: Master Vision + Creative Blueprint Craftable Grounds Jan 2026 → Dec 2026 (12 months) Team brought in: • story development • creative directors • R&D • experiential architects • UX designers • architects + landscape designers • neuroaesthetic & sound consultants • engineering leads • creative technologists • web3 developers • blockchain/platform engineers • brand partnership strategists Outputs: • full master vision • themed creative zones • spatial narrative + visitor flow • design district concept • maker factory experience design • quarterly activation roster • artist-in-residence model • the art of wellness platform development • technology + infrastructure strategy • early brand pipeline
Hayley Neil
Stage 2: Feasibility + Environmental + Council Approvals Jan 2027 → Mar 2028 (15 months) Factory Grounds + Build-to-Rent Accommodation: • site surveys • bushfire + ecological studies • traffic + parking modelling • coastal + civil engineering • council submission + approvals • community consultation • regulatory submissions • DA process: lodgement, assessment, determination, approval • early tech prototyping • early Market Days in temporary locations: Finders Keepers collaboration
Hayley Neil
Stage 3: Construction (Phase 1) Apr 2028 → Sep 2029 (18 months) Craftable Factory Grounds: • central design district (Factory Grounds) • modular maker bays • outdoor activation pads • utilities + services • sensory infrastructure • initial landscaping • base immersive installations • pop-up shells for brand activations Build-to-Rent Team + Artist-in-Residence Accommodation • wellness and longevity focused masterplan • biophilic architecture • initial residences • shared amenities (wellness zones, creative studios, community events) • neighbourhood pathways + nature integration
Hayley Neil
Stage 4: Soft Launch Oct 2029 → Feb 2030 (5 months) • design market trials • brand pilot activations • educational talks + design workshops • media + investor preview • artist-in-residence program curation • creator economy integrated IRL
Hayley Neil
Stage 5: Expansion + Refinement (Phase 2 Build) Mar 2030 → Dec 2031 (21 months) • full design district completion • extended immersive structures • wellness precinct expansion • innovation labs • sponsor installations • landscaping phase 2 • Craftable Grounds fully operational • large-scale public artworks Total Timeline 5-year foundation build 2026 → 2031 with continuous expansion, new districts, and global scaling beyond 2031
Hayley Neil
Fund Allocation
Initial Fund Allocation: Stage 1-2 How early capital is deployed 1. Founding Design Team • creative direction • immersive-environment designers • narrative spatial planners & themed-experience architects • biophilic and longevity designers • neuroaesthetic & sound consultants • systems engineers & infrastructure leads • creative technologists & experiential technologists • brand partnership strategists • web3 developers Purpose: Establish the Master Vision, district blueprint, creative direction, spatial strategy, and technical design for Craftable Factory Grounds, Craftable Residences, and The Art of Wellness $TONES platform. 2. Land Securing & Pre-Development Costs Craftable Factory Grounds (Busselton Foreshore site): • site studies • legal + zoning work • long-term lease negotiations • the Busselton foreshore site is the current preferred location for the Craftable Factory Grounds as of 1.12.25. Location is subject to change due to availability or a more appealing offer Build-to-Rent Team & Artist-in-Residence Accommodation (Chapman Hill Rd × St Andrews Ln): • site surveys • environmental assessments • early master planning • acquisition or long-term lease negotiations • the Chapman Hill Road site is the current preferred location for the team and artist accommodation as of 1.12.25. Location is subject to change due to availability or a more appealing offer Purpose: Secure physical footprint for both the Factory Grounds and BTR accommodation. 3. Feasibility, Environmental, and Council Approval Processes • traffic + accessibility modelling • bushfire, ecological & coastal impact reports • civil engineering investigations • community consultation • DA submission Purpose: Unlock construction approval, satisfy regulatory conditions, and minimise development risk. 4. Digital Infrastructure & $TONES Architecture • development for The Art of Wellness platform • Creator Economy framework • reward mechanics + wallet integration • early UX / UI development Purpose: Launch $TONES economy and begin onboarding creators globally. 5. Temporary Activation & Early Revenue Pilots • prototype design market days • prototype workshops • preliminary brand activations Purpose: Build audience, attract brand partners, and demonstrate traction before the full build. 6. Legal, Governance, and Structuring • organisational setup • master developer structure • early partnership agreements Purpose: Secure ownership, and create a scalable investment structure. 7. Team Operations + Strategic Hiring • founding team • creative directors • architects • community managers • digital product leads • brand partnership development • web3 developers Purpose: Begin building the multidisciplinary team behind Craftable.
Hayley Neil
Risks & Challenges • land & council approvals • blockchain + creative IP integration • coordinated management of brand partnerships Our phased build and transparent governance ensures sustainability and control remain in the hands of the creative community.
Hayley Neil
Investor Returns
Craftable is designed as a long-horizon creative–wellness ecosystem with three integrated revenue engines. Returns are diversified across digital, experiential, and build-to-rent income, offering both early liquidity pathways and long-term recurring value. Phase 1: Digital Revenue (Years 2–3) Earliest return window. As The Art of Wellness platform launches and scales, early returns are generated through: • subscriptions • premium wellness gallery • brand partnerships • $TONES creator economy This phase establishes Craftable’s first revenue layer and global user base. Phase 2: Hybrid Revenue (Years 3–5) As the platform grows, early physical activations begin to operate in parallel, creating a hybrid revenue model through: • creator ecosystem growth • brand partnerships • prototype Grounds workshops and experiences • temporary markets and sponsor activations This stage strengthens audience traction and builds financial momentum leading into the full Grounds launch. Phase 3: Full Ecosystem Returns (Years 4–8+) Craftable evolves into a multi-revenue engine. With Craftable Factory Grounds and the Build-to-Rent Residences operating, investors gain exposure to diversified income streams: • stable BTR rental income • brand experiential revenue (brands will increasingly seek human connection with their customers. Craftable will lead in fun, immersive, human-centered design) • global scaling of The Art of Wellness • compounding $TONES economy • brand takeovers, ticketing, creative workshops, and activations Return Summary Craftable provides investors with a three-phase, stacked return model: • Years 2-3: Early digital revenue • Years 3-5: Hybrid revenue from creators + early physical activations • Years 4-8+: Full ecosystem returns from Grounds + Residences + digital scale
Hayley Neil
Support this project: Join us in building the world’s first wellness-based creator economy, where art heals, design connects, and creativity builds. Your contribution helps bring to life a global ecosystem that rewards coherence, elevates human potential, and reimagines how creativity can shape the future. 👉 Support the Craftable Fund and become an investor for the future of creative wellness.
Hayley Neil